"Apple, take note."

Tech giants Google and Apple have been in a bit of a spat lately as the two companies’ smartphone platforms (Android and iPhone respectively) vie for their peice of the martket. With their unofficial motto “Do No Evil,” Google is known for taking an open, transparent approach, exemplified by their recent decision to no longer cooperate with the Chinese government. While also a supporter of open source software, Apple is more so known for locking in customers by making exceptional products that use proprietary technologies.

For all its market-disrupting success with its iPhone App Store, Apple still encounters bad blood from time to time by banning content from the iPhone. As Wired.com points out, rather than banning a controversial music video by artist M.I.A., YouTube (which is owned and operated by Google) took another route.

From Wired:

Contrary to news reports that YouTube removed the violent video, the site simply put it behind an age-restricted click-through. That renders the video impossible to find unless you already know the URL.

Indeed, Google’s policy represents a more open and nuanced approach than what Apple is doing with its App Store. There, presumably overworked employees decide whether to censor content before it even shows up in the store.

This approach is a better way to handle problems than arbitrarily banning the content before it is ever available, as Apple does with the iPhone. As the article’s headline says, “Apple, take note.”